Beauty Industry

Avon, Christian Lacroix Introduce Signature Fragrances

Author Image

By: Jamie Matusow

Editor-in-Chief

Avon Products, Inc. announced a collaboration with French couture fashion designer Christian Lacroix and with Interparfums, its worldwide fragrance licensee, to create two signature fragrances, Christian Lacroix Rouge (for women) and Christian Lacroix Noir (for men), bringing Avon consumers worldwide the opportunity to experience Christian Lacroix through a fragrance that reflects the designer’s originality, creativity, sophistication and elegance. Christian Lacroix Rouge and Noir will launch globally in 2007, debuting in the UK in September. In the US, Christian Lacroix Rouge will launch in November 2007, followed by Christian Lacroix Noir in February 2008. Avon has been heightening their premium fragrance offerings over the last year with select partnerships and alliances. This exclusive collaboration with Christian Lacroix gives Avon the opportunity to create elite designer fragrances for its fragrance portfolio, and bring a premium range of fragrances imbued with high fashion to the Avon consumer.

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters